home> About coreana> Introduction
Coreana has received many awards which symbolized the infinte possibilities of cosmetics" [ Marketing frontier Award], [Best Packaging Award], [93 Best Hit Item - MUD PACK], [No. 1 Customer Satisfactory Company by KMA(Korea Management Association) - 1997, 1998, 2000],[Coreana MUDPACK chosen as Great Hit" for the past 50 years], [Entia skin care being a Great Hit in 1999] etc. All of these were possible thanks to our basic principle ; "High Quality Products" , and it keeps us continuously ahead to give our precious customers the confidence & great satisfaction.

Dr. Yu, the chairman of Coreana recognized for his contribution to the cosmetics industry, has been serving for 6 years as the chairman of KCIA(Korean Cosmetic Industry Association) since 1995. And its no wonder his prospectively valued view is to the future.

Mr. Yu, the president nominated in 2008. leads innovation for the new take-off of coreana

Our dream is to make the world young and beautifully healthy with our differentiated enhanced technology and formula that is the basic answer to our rapid success.
We are not the oldest, but will remain as the best.

CompanyCoreana Cosmetics Co., Ltd. Production Capaicity22 Million Unit Per Year
EstablishmentNov 15 1988. Overseas joint venture company2
CapitalUSD 17 Million Overseas partners23 in 16 countries (as of Dec 2000)
TurnoverUSD 271 Million (2002) Constructed Factory & R&D center in Choen-An
Number of Employees750 (2002) Beauty InstituteCoreana Beauty Academy
International Marketing of Coreana
After the technical affiliation with Yves Rocher in 1988, the prominent success in the domestic market enabled us to expand our business range to the world.

In 1996, we were awarded as the exemplary enterprise for our constant export-drive policy. For our successful business partners in overseas countries, we have been providing the continuous assistance including well-developed training program.

Up until now, we have had good business relationship with our precious partners in 16 countries and been doing our best for the consumer’s needs & satisfaction (We have 2 overseas subsidiaries and 23 partners in 16 countries). Moreover we have been focusing on the internet environment for the new hi-tech era as well.
Our unique direct sales system is one of the key reasons of our rapid success.
We introduced a new way of approaching customers; “Direct Sales System”, the core activity of our company. Having about 20000(As of Apr 2003) ladies committed to cosmetics sales only, we operate the esthetic salons over the country for our customers to come & enjoy the distinctive service of well-trained beauticians.
High quality products, ever-improving service, systematic training program for our partners, and the unique marketing know-how have made us No.1 in Korean cosmetics direct sales market.